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4 Product Packaging Strategies To Attract Consumers

Updated: Aug 8, 2023


Packaging strategies

Myperfectpack printing and packaging

It's no secret that gaining customers' attention in today's market is difficult. The world has become over-saturated with an insane amount of brands and products to choose from.

The Myperfectpack of brands that inundate consumers when entering a local retail establishment is superseded only by the variety of products available on the shelves.

So how do you snap shoppers out of the trance induced by the noise of modern marketing? Below, we will review four tried and true product packaging strategies from the best custom boxes.

These strategies will help you to increase the probability of consumers reaching for your products rather than your competitors. These strategies include

  1. Creative and attractive product packaging design

  2. Maintaining brand identity with product packaging

  3. Proper product packaging function and utility

  4. Product packaging for brand differentiation


Strategy 1: Creative And Attractive Product Packaging

Most consumers will spend a couple of seconds looking at the presentations of product packaging. Then they will decide which one they would like to purchase.


Creative And Attractive Product Packaging

A creative aesthetic and systematically designed product packaging will catch their eye more than a product created with packaging intended as an afterthought.

After all, your product packaging should always be considered an extremely important extension of your marketing department.

Suppose you want to get the customer's business. In that case, you should make them fall for your product with a great packaging design geared towards their aesthetic.

You can create colorful and visually pleasing product packaging such as custom boxes or stand-up pouches.

Apart from many other factors in creativity, the color and shape of the containers used for your product packaging are major elements of the overall presentation of your product.

But it would help if you never went overboard with uniqueness and creativity to the extent that your product is hard to identify among the myriad options available to consumers today.

Your product packaging should be creative enough to attract consumers and convey your product's meaning, use, and purpose.




Strategy 2: Maintaining Brand Identity With Product Packaging

Consumers are often overwhelmed by confronting the vast variety of products from different brands on store shelves today.

This can make it difficult for the consumer to make a choice. However, brand identity is what the consumer feels secure and excited about.

Many buyers purchase products they know and trust. This is called brand loyalty, and it is a very potent marketing tactic that can pay off with big dividends.


Maintaining Brand Identity With Product Packaging

Product presentation is a way brands speak to their customers, including conveying things such as their values, work ethic, and identity.

So, while you make your product packaging, keep in mind to always have containers that reflect your brand identity. That way, the consumer will feel a sense of loyalty and support and will choose you over a thousand other products most of the time.

You can also make new and unique packaging by keeping the older style somehow incorporated into your product packaging design. This will make it easy for customers to recognize your product among all others.

The bottles are wrapped in a branded paper wrapper and secured with a golden string near the top of the bottle.

These paper wrappers were originally used in the eighteen and early nineteen hundreds to prevent breakage during long trips across the ocean.

And while these stylish paper wrappers are no longer required for that practical application, consumers have come to love the iconic packaging from an aesthetic and stylistic perspective.

As such, the company continues to package some of their bottles of sauce in these paper wrappers to this day as they have proven to differentiate their brand from competitors.

Proper Product Packaging Function And Utility

Strategy 3: Proper Product Packaging Function And Utility

While you should absolutely put a lot of focus on the uniqueness and creativity in the design of your product packaging, you should also never forget the function of your containers.

As the packaging's design is essential to catch the consumer's attention, it is also crucial to ensure the proper utility and functionality of your product packaging.

Most consumers will always opt for easy-to-use packaging as much or more than they would for the product with the aesthetic they prefer.

Packaging containers' shape and structure will often determine consumers' in-store decisions. Properly produced packaging with good functionality and ease of use will often lead to more sales of your products.


While making and designing your packaging, the designers need to keep in mind the simplicity and functionality of these containers as much as they focus on the other features of the product's packaging.



Strategy 4: Product Packaging For Brand Differentiation

With a variety of brand options on the shelves for similar products, consumers will often go for the one that stands out in all aspects.

And the first thing that would create an impact is the packaging. For your packaging and product to stand out, you may consider many aspects that make your product unique, affordable, user-friendly, and creative from other similar products on the shelf.

You can always play with colors and patterns to make your packaging stand out, not forgetting the fact that your packaging delivers a strong message about your brand.

This is what would make your packaging unique and different from others as well.


If your packaging offers features suitable for the buyer, like their preferred shapes, structure, and utility, then that would also make your product stand out and attract more customers who resonate with those elements of your packaging.

For your product to stand out, keep in mind all the factors that your buyers want in your product and the packaging.

Are You Looking For Product Packaging?

After reading this article, you should have some fantastic ideas for product packaging brewing in your brain from the packaging tactics outlined above.


Are You Looking For Product Packaging

But, you are probably wondering, where can you buy the product packaging supplies that you need to bring your ideas to life?

Now you can buy any kind of packaging material from Myperfectpack with no minimum order quantity required and no upfront cost like cylinder and die making charges.


If that is the case, you will want to speak with one of our in-house packaging experts or graphic designer. They will be able to help you choose the best product packaging supplies for your needs.




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